PANTONE, the provider of professional color standards and digital solutions for the design industry, recently announced a new color that will take center stage. PANTONE 16-1546 Living Coral is the shade of the year!
Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that displays a lively presence within social media. “Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
According to PANTONE, the color will be a staple in the below areas:
Social Media - Living Coral is striking in digital mediums, evoking the same inspirational feeling ignited by natural surroundings. Living Coral’s vibrancy and buoyancy captivates attention in social media and digital design.
Fashion and Accessories - Living Coral inspires experimentation and playful expression in both men’s and women’s street and runway styles. The warm shade suggests comfort and positivity in simple color stories, but becomes more explorative and effervescent in patterns, textures and even monochrome looks.
Beauty - Uninhibited, playful looks are emboldened by Living Coral, which, as the center of a kaleidoscope of color, encourages experimentation in beauty with palettes, textures, shimmers and sheens.
Interior Décor and Furnishings - When used as a bold statement in settings and décor, Living Coral fosters immersive experiences such as pop-up installations and interactive spaces, tied to a playful spirit. As a color linked to tactility and human connection, the shade will take center stage in shag rugs, cozy blankets and lush upholsteries creating a warm, comforting and nurturing feeling in the home.
Packaging Design - Living Coral is naturally ideal for packaging applications. Warm and welcoming, this life affirming shade invites you to reach out and touch it.
A sampling of a few brands at Downtown Summerlin who are already showcasing the coveted hue include Steve Madden, Ethan Allen, Crate & Barrel, Bed, Bath & Beyond, Dillard’s and H&M.
Cheers to the new shade of the year!